A Survey of Expectations of Bankers on the Factors Business Firms Use in Selecting a Bank
|Author(s):||Rowan Trayler, J. Nielsen & B. Brown|
|Date of publication:||October 1994|
|Working paper number:||40|
This paper reports the findings of a nation wide suiVey of American bankers. The SUIVey asked bankers to rank from a Jist the three most important factors a business firm considers when selecting a bank to conduct its day to day business. The paper presents the initial findings and then in a further analysis of the results, a study by bank asset size is undertaken. The purpose of this analysis is to identify the difference in a banker's relative ranking when bank size is taken into account.
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